Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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One thing marketers trust too much
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North...
What's the most overrated marketing metric today?
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics m...
How Bad Data Corrupts AI Bidding and CAC Performance
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort perf...
Ecommerce teams will wish they started doing this earlier
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 2...
The infrastructure investment every retailer should make today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering...
Product content vs product feeds
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios a...
One AI search trend retailers are overreacting to
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind...
The most overrated ecommerce SEO metric today
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content qual...
How AI Search Is Reshaping Retail Media and Discovery
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail...
Is the quality of traffic different today for local businesses?
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local res...
What data should businesses really be showing on their website?
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search...
How Local SEO is Evolving in AI Discovery
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, has led over 1,000 local SEO tests across ne...
The one thing companies should focus on over the next 12 months
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the...
What worries you most about AI adoption right now?
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder...
The biggest misconception executives have about AI readiness
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder o...
Why Many Companies still aren’t Ready for AI Adoption
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the...
Will storytelling become more important or less important over the next five years?
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 years...
One thing every brand needs to develop a stronger point of view
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content W...
One marketing metric people pay too much attention to
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 y...
The biggest mistake brands make when using AI for content creation
AI-driven content decisions increasingly prioritize efficiency over values. David Ebner, founder of Content Workshop, examines why brands cutting team...
One content marketing tactic that still works as well today as it did ten years ago
Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand st...
Why Brand Storytelling Still Drives Results in the AI Era
AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterpr...
One thing the search industry needs more of right now
Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conferen...
How SEOs can get more involved in the SEO Community
Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Con...
How to get the most out of attending an SEO conference
Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares h...
One thing conference attendees want less of in 2026
Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference,...
Why community is so important to the SEO industry
Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and...
Why Search Communities Matter More Than Ever in AI
AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities an...
How agents need to be managed for the purpose of SEO
Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial ove...
The most important thing you need to focus on is this...
Agentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial cov...
Will AI search completely take over the traditional search experience?
AI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his ove...
SMX’s Future of Search Predictions
AI agents are generating significant industry hype, but Google isn't going anywhere. Danny Goodwin, Editorial Director of Search Engine Land and SMX,...
Start here to rebuild your career from scratch tomorrow
Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding stra...
One mistake people make when trying to build a personal brand in SEO
Building a personal brand in SEO doesn't require a massive following. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterpri...
What SEO factor have you noticed hitting more than before?
Content freshness now outranks new content production for AI visibility. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enter...
One thing SEO professionals should stop worrying about right now
Organic traffic is collapsing as AI answers replace clicks. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO lea...
The biggest SEO skill becoming more valuable because of AI
AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO lea...
Rebuilding Your Career After a Layoff in SEO
Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader a...
How to listen to your inner signal when there's so much noise in the world
Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades...
A tip for leading your team through career transition
Career transitions require strategic leadership guidance during industry transformation. Jennifer Doty, former Fortune 100 VP with over two decades le...