The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral...
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565 епизода
565. Navigating the Unknown (Uncertainty Aversion)
In this episode of The Brainy Business podcast, Melina dives into the concept of uncertainty aversion, a phenomenon that impacts our decision-making i...
564. Disrupt Everything and Win
In this episode of The Brainy Business podcast, Melina Palmer welcomes Patrick Leddin, co-author of the insightful book Disrupt Everything and Win. To...
563. The Human Touch in AI
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Glimsdahl, author of The Heart of Service, to discuss the transformative i...
562. The Paradox of Choice
In this episode of The Brainy Business podcast, Melina Palmer revisits the captivating concept of the Paradox of Choice. Have you ever felt overwhelme...
561. Building Trust Through Vulnerability w/ Leslie John
In this episode of The Brainy Business podcast, Melina Palmer sits down with Leslie John, a behavioral scientist at Harvard Business School and author...
560. Unpacking the Power of Packaging with Behaviorally
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Salem, co-author of the insightful book, Unpacked: Predict Packaging That...
559. The Cobra Effect: When Good Intentions Backfire
In this episode of The Brainy Business podcast, Melina Palmer dives into the intriguing concept known as the Cobra Effect, exploring how well-intentio...
558: Heartfelt Leadership with Claude Silver
In this episode of The Brainy Business podcast, Melina Palmer welcomes Claude Silver, the Chief Heart Officer at VaynerX and author of the inspiring b...
557. My Top Books of 2025
In this episode of The Brainy Business podcast, Melina Palmer shares her reflections on the most important books she read in 2025. With a focus on beh...
556. From Limiting Beliefs to Leadership Breakthroughs
In this episode of The Brainy Business podcast, Melina Palmer speaks with Muriel Wilkins, author of Leadership Unblocked: The Beliefs That Limit Your...
555. Press Play: The Power of Gaming in Business
In this episode of The Brainy Business podcast, Melina Palmer welcomes Bastian Bergman, author of the insightful book, Press Play: Why Every Company N...
554. Lucky By Design: Strategies for Success in a Scarcity Economy
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Judd Kessler, author of the insightful book, Lucky by Design. Together, the...
553. Removing Barriers to Drive Engagement w/ Matt Sucha
In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insight...
552. Unlocking Learning Potential
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain....
551. The Power Trap: Understanding How Leadership Shapes Our Minds
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. Th...
550. The Power of Questions: Avoiding the Biggest Mistake in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits a foundational lesson that underscores the importance of understanding the prob...
549. How Ads Shape Our Choices
In this episode of The Brainy Business podcast, Melina Palmer welcomes Alessandra Di Lorenzo, author of the thought-provoking book Adjust: How Ads Sha...
548. The Sneaky Impact of Negativity Bias
In this episode of The Brainy Business podcast, Melina Palmer explores the intriguing concept of negativity bias and its profound impact on our decisi...
547. Anointed: How Status Shapes Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they ex...
546. The Hidden Language of Semiotics in Retail
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semi...
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Moder...
544. Transforming Environmental Compliance Using Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in env...
543. The Winner's Curse
In this episode of The Brainy Business podcast, Melina Palmer has the incredible honor of speaking with Dr. Richard Thaler and Dr. Alex Imas, co-autho...
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decis...
541. The Power of Employee Well-Being
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening...
540. The Art of Experimentation to Gain Consumer Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business expe...
Beyond Fast: The Power of Belief and Leadership in Coaching
In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school run...
How Vision Shapes Our Perception and Behavior
In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of si...
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book,...
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in M...
535: I Need That: Unpacking the Psychology of Perceived Need
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explo...
534. Shifting Perspectives: The Science of Changing Opinions
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasi...
533. Stand Out: Authentic Branding in a Crowded Marketplace
In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of th...
532. Conquering Procrastination in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial...
531. Learn From Losing: The Psychology of Resilient Leadership
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psycholog...
530. Building Authentic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means...
529. Lights, Camera, Brainy: Launching Our New YouTube Channel
In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the jour...
528. Nostalgia and Tradition: The Emotional Ties that Drive Consumer Behavior
In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our...
527. Deep Listening: The Secret to Connection and Understanding
In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they ex...
526. Bridging the Gap: How Simple Conversations Can Combat Loneliness
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Bo...