The How of Business - How to start, run, grow and exit a small business.
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The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow yo...
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637 епизода
617 - Remote, Hybrid, or In-Office? with Claudia St. John
Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shar...
616 - Parkinson's Law for Small Business
Why work expands to fill the time available, and how small business owners can use deadlines, time blocking, and clear outcomes to get more done in le...
615 - AI and Cybersecurity for Small Business with Mordy Hackel
Technology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual prop...
614 - Growing a Family Business with Kaiden Routh
How he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable bus...
R346 - The 6 Traits of Entrepreneurs
Do you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur?
Show Notes Page: https://www.thehowof...
613 - Conflict Resolution Principles with Jeremy Pollack
How understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform...
612 - What a Waymo Ride Taught Us About Innovation
A Waymo driverless vehicle ride sparks a discussion about AI, innovation, technology adoption, and why small business owners can't afford to wait for...
611 - From Psychiatrist to Practice Owner with Dr. Duncan Gill
How psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, a...
610 - How PEOs Help Small Businesses with Casey Clark
What is a Professional Employer Organization (PEO)? Learn how Professional Employer Organizations help small businesses with HR, payroll, employee ben...
608 - Incorruptible: How Great Companies Stay Great with Eric Ries
How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses t...
608 - Selling a Business Roundtable
Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it.
Show Notes...
R322 - How to Build a Predictably Profitable Business with Mike Michalowicz
Identify what to fix next in your small business and build consistent profitability using the Profit First methodology.
Show Notes Page: https:/...
Episode 607 - Growing a Business: Cash Flow, Debt & Relationships
Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships.
Show Notes Page: https://...
606 - KPIs: How to Measure Your Business Performance
KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make bett...
605 – Finding the Right Small Business
How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset.
Show Not...
604 – Why Partnerships Fail
The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them.
Show Notes Page: https:...
R306 – 5 Steps to Naming with Brad Flowers
A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with...
603 – 5 Tips for Better Emails
Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings...
602 – Why Your Business is Stuck
How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow.
Show No...
601 – 2026 Franchise Trends with Giuseppe Grammatico
The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries.
Show Notes...
600 – Create Your Own Category with Kevin Maney
How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded s...
599 – When Should You Outsource Your Bookkeeping?
When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookk...
598 – Do Your Leaders Know the Score?
If your leaders don't know how they're measured, you can't expect consistent performance or real ownership.
Show Notes Page: https://www.thehow...
597 – Why Your Business Will Sell
Five practical reasons your small business will sell and how to intentionally build long-term exit value.
Show Notes Page: https://www.thehowof...
596 – Marketing in the AI Era with Shannon Bailey
How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever.
Show Notes Page: https://www...
595 – Plan to Succeed, but Prepare to Fail
Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what u...
R423 – Overcoming Decision Paralysis
How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward.
Show...
594 – At-Will Employment with Claudia St. John
What At-Will Employment really means for small business owners.
Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-em...
593 – How to Build Business Credit with Gerri Detweiler
Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business...
592 – Smarter Inventory, Better Cash Flow
Inventory is one of the most misunderstood and cash-intensive assets in a small business, and managing it strategically can dramatically improve cash...
591 – From Survival to Sustainable Business with Neri Sillaman
Immigrant entrepreneurs often build businesses to last, and their approach to resilience, hospitality, and value creation offers powerful lessons for...
R394 – Just Begin! with Norman Crowley
Entrepreneur Norman Crowley shares his remarkable journey and explains why ideas matter far less than the courage to start and the discipline to execu...
590 – Annual Strategic Planning
A practical 10-step guide to creating your small business strategic plan for the year ahead.
Show Notes Page: https://www.thehowofbusiness.com/5...
589 – The Referable Client Experience with Stacey Brown Randall
A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can ge...
588 – Bookkeeping Essentials with Jodi Arrant
Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkeeping....
587 – Eisenhower Matrix Prioritization
How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner.
R393 – Rethinking Hourly Worker Motivation
Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly...
586 – The Power of Play in Business with Cas Holman
Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure...
585 – Crafting Your Sales Pitch
Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action.
Show Notes Pa...
584 – Essential Legal Tips with Wesley Henderson
Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with...