Under the Influence with Terry O'Reilly
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Under the Influence with Terry O'Reilly
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast...
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Flexi Discs
This week, we look at a humble marketing tool.
The Flexi Disc.
These razor-thin, flexible vinyl records had poor sound quality, but they h...
Joe Sedelmaier Tribute
This week, we pay tribute to one of the greatest commercial directors in the ad business.
You may not know the late Joe Sedelmaier by name, but...
Newsjacking
This encore episode of Under The Influence is one of our favourites of 2026.
Lately, companies have been hijacking breaking news stories to crea...
Bookmarks 2026
This week, it’s our annual Bookmarks episode.
We read a lot of books to research this show. And this episode is dedicated to the great stories t...
Terry Guests on "White Coat, Black Art" with Dr. Brian Goldman
We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our fee...
Debut Commercials - Part Two
It’s part two of our episode that revisits the very first commercials ever produced for famous products.
From the very first commercial for some...
Debut Commercials
This week, we take a look at marketing firsts.
Specifically, the very first commercials ever produced for famous products and companies.
F...
Monumental Advertisements: Branded Buildings
This week, we talk about spectacular landmarks built by visionary entrepreneurs.
These magnificent buildings stand in Toronto, New York and Chic...
Brand Envy (2026)
This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.
We’ll talk about a very funny chara...
Rue McClanahan: Every Kick's A Boost
This week, we're dropping an episode from our sister podcast, "We Regret To Inform You: The Rejection Podcast".
In this podcast series, we talk...
Selling Violence: Marketing Combat Sports
This week, we look at the marketing of violent sports.
Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in...
Unhinged Advertising: The Power of the Absurd
This week, we look at weird, unhinged advertising.
Like the “PuppyMonkeyBaby” Super Bowl commercial.
The sad Skittles commercial where ev...
Nobody's Ugly on Radio: The Superpower of Audio
This week, we listen to the most creative use of sound and voice.
Like the mattress company that gave people discounts based on how loud they s...
It's a Floor Wax and a Dessert Topping: Unintended Product Uses
There are many products in the world that have “unintended uses.”
Originally designed for one purpose, the general public has discovered alterna...
Sweaty Billboards: Marketing The Movies
With the Oscars around the corner, we take a look at creative movie marketing.
We’ll talk about miniature billboards that promoted Ant-Man.
Small Wonders: Tiny Inventions. Big Impact.
This week, we tip our hat to the tiny, small innovations that make our lives better.
Like the tiny arrow on your fuel gauge. And the bre...
Car Cuisine: Car Companies in the Food Business
This week, we look at the link between food and cars.
Did you know that Volkswagen makes sausages.
And Rolls-Royce makes honey.
From Tiffany’s to Donkeys: Catalogues Rise Again
This week, we look at the staying power of Catalogues.
They’ve been around since the mid 1800s, and they helped build the country.
We’ll t...
Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"
In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to writ...
Terry Ranks The Super Bowl 60 Ads
Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audienc...
Jingles: Rhythmic Instruction Manuals
This week, we look at a sub-category of jingles.
Most successful jingles are catchy little earworms.
But these particular little ditties u...
Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars
Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by roc...
Rage Marketing: Monetizing The Fury
This week, we look at “Rage Marketing.”
Where a company or organization intentionally provokes the public to get angry. And hopefully spend mone...
Clapback Advertising: The Art of the Response Ad
This week, we look at “Clapback Ads.”
A clapback ad is a response or retaliation to another commercial.
We’ll talk about a Canadian provin...
Fakevertising
The world of marketing has discovered there’s money to be made in creating fake ads.
But, they’re not trying to fool you - they’re trying to ent...
Lend us your ears – we have some exciting news
You asked, we listened.
For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option....
Newsjacking
Lately companies have been hijacking breaking news stories to create ads.
When thieves broke into the Louvre with a ladder, the ladder company q...
Putting The Awe in Audio
This week, we look at the most creative audio ideas from around the world.
Including a podcast for runners that only works if you’re actually ru...
The Marketing of Taylor Swift (Taylor's Version)
This week, we analyze the remarkable marketing skills of one of the top music artists in the world - Taylor Swift.
She has challenged the status...
Cannabis Marketing
This week, we go one toke over the line and look at the emerging world of cannabis marketing.
We start with the question - just how does a plant...
Disappearing Acts: When Popular Brands Are Discontinued
This week, we look at a strange phenomenon happening in Canada.
Well-established brands are suddenly leaving the country.
Kleenex is leavi...
Double Fantasy Guitarist Earl Slick Talks About Lennon
December 8th is the 45th anniversary of John Lennon’s death. In this very revealing interview, I talk with Earl Slick, guitarist on Double Fantasy. Ea...
Copycat Brands
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You...
Hiding in Plain Sight: The Surprising Influence of Marketing
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you w...
Nooner Nookie: The Allure of Marketing Freebies
For over 100 years, “free” has been one of the most powerful words in the marketing world.
And believe it or not, companies love freebies as muc...
Brand Envy
This week, we take a look at four brands that have found a way to survive for decades.
One company has been entertaining crowds with wax for 200...
The Phrase That Pays: Marketing Contests
Marketing contests can be tricky business.
On one hand, contests can be designed to help companies achieve certain business goals.
On the...
Billboards Are Always In Bloom
From our Season 12 Archives,
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or...
Bookmarks
Another favourite from our Season 12 Archives.
This week it’s our annual Bookmarks episode.
I read a lot of books to research Under The In...
Hitting The Road With Marketing Mobiles
From our Season 12 Archives... another favourite.
You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull c...