BE THAT LAWYER
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BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
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Noel Andrews: Why Delegation Is the Key to Growing a Firm
In this episode, Steve Fretzin and Noel Andrews discuss:
Key Takeaways:
"Every single time I’ve ever done the next stage f...
Jay Harrington: Why Business Development Is a Skill Every Lawyer Must Learn
In this episode, Steve Fretzin and Jay Harrington discuss:
Key Takeaways:
"Business Development is not some secret. It tru...
Mathew Kerbis: How AI Is Forcing Lawyers to Rethink Pricing
In this episode, Steve Fretzin and Mathew Kerbis discuss:
Key Takeaways:
"The flat fee or fixed fee model… hasn’t supplant...
Promoting Future Rainmakers
In this episode, Steve Fretzin and Mandy McCormack discuss:
Key Takeaways:
"I don’t think anybody wants to follow someone...
Chris Earley: How Lawyers Win Attention in a Crowded Industry
In this episode, Steve Fretzin and Chris Earley discuss:
Key Takeaways:
“I think the practitioner should be posting, if yo...
Matthew Fornaro: Building a Solo Law Firm in the Age of AI
In this episode, Steve Fretzin and Matthew Fornaro discuss:
Key Takeaways:
"In dealing with some of the attorneys I deal w...
Wes Lungwitz: The New Rules of Law Firm Marketing
In this episode, Steve Fretzin and Wes Lungwitz discuss:
Key Takeaways:
"You have to adapt in life and change and keep up...
Alefiyah Lindo: Why Burnout Is a Signal and How to Realign for Better Results
In this episode, Steve Fretzin and Alefiyah Lindo discuss:
Key Takeaways:
"Energy work really is when what we believe, wha...
Deborah Farone: Developing Clients, Confidence, and Career Control
In this episode, Steve Fretzin and Deborah Farone discuss:
Key Takeaways:
"They say it's five times more expensive to get...
Charlie Gaudet: Escape the Founder Trap and Scale Your Firm
In this episode, Steve Fretzin and Charlie Gaudet discuss:
Key Takeaways:
"They have to look at ROT, which is return on ti...
Colleen Joyce: Leading, Selling, And Scaling In A Changing Legal Market
In this episode, Steve Fretzin and Colleen Joyce discuss:
Key Takeaways:
"I know lawyers don't like to hear this, but they...
Amy Wood: Lawyer Like An Athlete
In this episode, Steve Fretzin and Amy Wood discuss:
Key Takeaways:
"When you're thinking about your energy, look at it li...
Susan Filan: Finding Joy and Peace in a High-Pressure Career
In this episode, Steve Fretzin and Susan Filan discuss:
Key Takeaways:
"I can't outsource my happiness. So if I'm not happ...
Dustin Ruge: Transforming the Legal Landscape Through Strategy, Value, and AI
In this episode, Steve Fretzin and Dustin Ruge discuss:
Key Takeaways:
"The first meeting is all about the client, the sec...
Pam Meissner: Creating Law Firms That Thrive Long Term
In this episode, Steve Fretzin and Pam Meissner discuss:
Key Takeaways:
"Everybody wants more money, and they don't realiz...
Adam Williams: Maximizing Tax Strategy For Law Firms
In this episode, Steve Fretzin and Adam Williams discuss:
Key Takeaways:
"If they don’t bring you ideas throughout the yea...
Ben Dach: Growing Through Guidance and Experience
In this episode, Steve Fretzin and Ben Dach discuss:
Key Takeaways:
"Just do the things and fail. Fail a lot, because you...
Allison Williams: Strengthening Your Practice Through Structure
In this episode, Steve Fretzin and Allison Williams discuss:
Key Takeaways:
“Being authentic is the easiest, fastest, most...
Danielle Hendon: Building Sustainable Profit For Modern Law Firms
In this episode, Steve Fretzin and Danielle Hendon discuss:
Key Takeaways:
"You are never a failure until you stop trying....
Be That Lawyer Live: Building a Practice That Lasts (Part 2)
In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:
Key Takeaways:
"For me, making...
Be That Lawyer Live: Turning Relationships Into Results (Part 1)
In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:
Key Takeaways:
"It starts with knowing...
Lee Rudin: Turning Purpose Into Profit In Modern Law
In this episode, Steve Fretzin and Lee Rudin discuss:
Key Takeaways:
"You’ve got to give people a reason to pick you. If y...
Walt Hampton: Building A Career That Feeds Your Soul
In this episode, Steve Fretzin and Walt Hampton discuss:
Key Takeaways:
"No is a full sentence. Every yes we give dilutes...
Brian Haugh: Mastering the Lateral Move
In this episode, Steve Fretzin and Brian Haugh discuss:
Key Takeaways:
"All you got to do is focus on the next second, the...
Dr. Rachel Boehm: Sustaining Excellence Through Resilience
In this episode, Steve Fretzin and Dr. Rachel Boehm discuss:
Key Takeaways:
"Culture is a verb. You have to keep creating...
Charles Gallaer: Simplifying the Practice to Amplify the Impact
In this episode, Steve Fretzin and Charles Gallaer discuss:
Key Takeaways:
"It's important to keep things simple...anythin...
Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them
In this episode, Steve Fretzin and Stacey Brown Randall discuss:
Key Takeaways:
"Doing great work does not equal referrals." — St...
Addison Watson: Building Freedom, Confidence, and Clients in Modern Law
In this episode, Steve Fretzin and Addison Watson discuss:
Key Takeaways:
"If you feel the anxiety of being an entrepreneu...
Raquel Gomes: From Burnout to Boundaries and Balance in Business
In this episode, Steve Fretzin and Raquel Gomes discuss:
Key Takeaways:
"Rest is revenue generated as well." — Raquel Gom...
Elise Buie: Numbers Plus Narrative in Building a Healthier Law Firm
In this episode, Steve Fretzin and Elise Buie discuss:
Key Takeaways:
"If you have good data, I don't care where my people...
BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
What if the final piece of the puzzle for your growth was right here?
This is the second and last part of a powerful two-part conversation on Be...
BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development
What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law?
In this first part of a specia...
Nancy Fox: Networking Business Development and the Future of Rainmaking in Law
In this episode, Steve Fretzin and Nancy Fox discuss:
Key Takeaways:
"Agility is not necessarily what lawyers are trained i...
Matt Darner: Getting Paid What You Deserve While Running a Law Practice
In this episode, Steve Fretzin and Matt Darner discuss:
Key Takeaways:
"If you’re not invoicing regularly, it is communica...
Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies
In this episode, Steve Fretzin and Eric Ritter discuss:
Key Takeaways:
"SEO gets you seen, but that answer engine optimiza...
Steve Haddadin: How Obsession, Proactivity, and Communication Shape Growth in Law and Business
In this episode, Steve Fretzin and Steve Haddadin discuss:
Key Takeaways:
"[Entrepreneurship is] about creating your own o...
K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
In this episode, Steve Fretzin and K'Lee Terrazas discuss:
Key Takeaways:
"People have to feel like they are heard and that they’r...
Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships
In this episode, Steve Fretzin and Ed Alexander discuss:
Key Takeaways:
"Partnerships, it’s interesting, because they’re m...
Ral West: Business Growth Through Delegation, Automation, and Client Clarity
In this episode, Steve Fretzin and Ral West discuss:
Key Takeaways:
"You cannot grow your business if you don't learn to d...
Phyllis Sisenwine: Swing the Bat and Build the Business
In this episode, Steve Fretzin and Phyllis Sisenwine discuss:
Key Takeaways:
"You really can’t be afraid to swing that bat...