BE THAT LAWYER
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BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
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Armando Leduc: Podcasting as a Growth Engine for Lawyers
In this episode, Steve Fretzin and Armando Leduc discuss:
Key Takeaways:
"If you're an estate planning attorney, start a p...
Brian Hansen: Strategy, Niches, and Results for Law Firms
In this episode, Steve Fretzin and Brian Hansen discuss:
Key Takeaways:
"We only want to do what we're really good at… don...
Owili Eison: Owning Your Career in the Modern Legal Market
In this episode, Steve Fretzin and Owili Eison discuss:
Key Takeaways:
"There’s two aspects to our business and the law op...
Colleen Young: Turning Marketing Into Real Clients
In this episode, Steve Fretzin and Colleen Young discuss:
Key Takeaways:
"Marketing should be teeing up, not cold leads, b...
Robert Hartmann: Building Rainmaking Skills
In this episode, Steve Fretzin and Robert Hartmann discuss:
Key Takeaways:
"Everybody has the ability with a few simple so...
Leah Miller: Run Your Firm Like a CEO
In this episode, Steve Fretzin and Leah Miller discuss:
Key Takeaways:
"If you're not paying attention to the dollars and...
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
In this episode, Steve Fretzin and Gary Miles discuss:
Key Takeaways:
“There’s fear everywhere. Unfortunately, the reality...
Josh Hodges: Building Community-Focused Legal Excellence
In this episode, Steve Fretzin and Josh Hodges discuss:
Key Takeaways:
"If you wait until you're not busy or things slow d...
Brooke Lively: Mastering Law Firm Leadership and Execution
In this episode, Steve Fretzin and Brooke Lively discuss:
Key Takeaways:
"The urgent overtakes the important, and the impo...
Sarah Persich: Buying Back Your Time Through Systems and Automation
In this episode, Steve Fretzin and Sarah Persich discuss:
Key Takeaways:
"I still stayed in my comfort zone for a little w...
Evelyn Ackah: Creating A Team of Dream Builders
In this episode, Steve Fretzin and Evelyn Ackah discuss:
Key Takeaways:
"Your staff are your dream builders. They help you...
Ted DeBettencourt: The Human Advantage in Legal Intake
In this episode, Steve Fretzin and Ted DeBettencourt discuss:
Key Takeaways:
"Running a law firm 101: don’t answer your ow...
Colleen Breems: Why Niching Down Creates More Opportunity
In this episode, Steve Fretzin and Colleen Breems discuss:
Key Takeaways:
"Don’t wait until you’re ready… Letting fear or...
Tom Conner: Reputation Is the Business
In this episode, Steve Fretzin and Tom Conner discuss:
Key Takeaways:
"Your reputation is everything, and it's hard to bui...
Jennifer Gillman: How to Become a Happy Rainmaker Early
In this episode, Steve Fretzin and Jennifer Gillman discuss:
Key Takeaways:
"If you can develop one dollar of business, yo...
Noel Bagwell: Designing Profitable Law Firms That Last
In this episode, Steve Fretzin and Noel Bagwell discuss:
Key Takeaways:
"Profit is what happens when you get everything el...
Robert Armstrong & Sandy Fisch: Why Most Law Firms Never Scale
In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:
Key Takeaways:
"There's a difference between wo...
Deirdre Nero: The Ceiling Every Solo Lawyer Hits
In this episode, Steve Fretzin and Deirdre Nero discuss:
Key Takeaways:
"I think honestly that was probably the biggest cr...
Noel Andrews: Why Delegation Is the Key to Growing a Firm
In this episode, Steve Fretzin and Noel Andrews discuss:
Key Takeaways:
"Every single time I’ve ever done the next stage f...
Jay Harrington: Why Business Development Is a Skill Every Lawyer Must Learn
In this episode, Steve Fretzin and Jay Harrington discuss:
Key Takeaways:
"Business Development is not some secret. It tru...
Mathew Kerbis: How AI Is Forcing Lawyers to Rethink Pricing
In this episode, Steve Fretzin and Mathew Kerbis discuss:
Key Takeaways:
"The flat fee or fixed fee model… hasn’t supplant...
Promoting Future Rainmakers
In this episode, Steve Fretzin and Mandy McCormack discuss:
Key Takeaways:
"I don’t think anybody wants to follow someone...
Chris Earley: How Lawyers Win Attention in a Crowded Industry
In this episode, Steve Fretzin and Chris Earley discuss:
Key Takeaways:
“I think the practitioner should be posting, if yo...
Matthew Fornaro: Building a Solo Law Firm in the Age of AI
In this episode, Steve Fretzin and Matthew Fornaro discuss:
Key Takeaways:
"In dealing with some of the attorneys I deal w...
Wes Lungwitz: The New Rules of Law Firm Marketing
In this episode, Steve Fretzin and Wes Lungwitz discuss:
Key Takeaways:
"You have to adapt in life and change and keep up...
Alefiyah Lindo: Why Burnout Is a Signal and How to Realign for Better Results
In this episode, Steve Fretzin and Alefiyah Lindo discuss:
Key Takeaways:
"Energy work really is when what we believe, wha...
Deborah Farone: Developing Clients, Confidence, and Career Control
In this episode, Steve Fretzin and Deborah Farone discuss:
Key Takeaways:
"They say it's five times more expensive to get...
Charlie Gaudet: Escape the Founder Trap and Scale Your Firm
In this episode, Steve Fretzin and Charlie Gaudet discuss:
Key Takeaways:
"They have to look at ROT, which is return on ti...
Colleen Joyce: Leading, Selling, And Scaling In A Changing Legal Market
In this episode, Steve Fretzin and Colleen Joyce discuss:
Key Takeaways:
"I know lawyers don't like to hear this, but they...
Amy Wood: Lawyer Like An Athlete
In this episode, Steve Fretzin and Amy Wood discuss:
Key Takeaways:
"When you're thinking about your energy, look at it li...
Susan Filan: Finding Joy and Peace in a High-Pressure Career
In this episode, Steve Fretzin and Susan Filan discuss:
Key Takeaways:
"I can't outsource my happiness. So if I'm not happ...
Dustin Ruge: Transforming the Legal Landscape Through Strategy, Value, and AI
In this episode, Steve Fretzin and Dustin Ruge discuss:
Key Takeaways:
"The first meeting is all about the client, the sec...
Pam Meissner: Creating Law Firms That Thrive Long Term
In this episode, Steve Fretzin and Pam Meissner discuss:
Key Takeaways:
"Everybody wants more money, and they don't realiz...
Adam Williams: Maximizing Tax Strategy For Law Firms
In this episode, Steve Fretzin and Adam Williams discuss:
Key Takeaways:
"If they don’t bring you ideas throughout the yea...
Ben Dach: Growing Through Guidance and Experience
In this episode, Steve Fretzin and Ben Dach discuss:
Key Takeaways:
"Just do the things and fail. Fail a lot, because you...
Allison Williams: Strengthening Your Practice Through Structure
In this episode, Steve Fretzin and Allison Williams discuss:
Key Takeaways:
“Being authentic is the easiest, fastest, most...
Danielle Hendon: Building Sustainable Profit For Modern Law Firms
In this episode, Steve Fretzin and Danielle Hendon discuss:
Key Takeaways:
"You are never a failure until you stop trying....
Be That Lawyer Live: Building a Practice That Lasts (Part 2)
In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:
Key Takeaways:
"For me, making...
Be That Lawyer Live: Turning Relationships Into Results (Part 1)
In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss:
Key Takeaways:
"It starts with knowing...
Lee Rudin: Turning Purpose Into Profit In Modern Law
In this episode, Steve Fretzin and Lee Rudin discuss:
Key Takeaways:
"You’ve got to give people a reason to pick you. If y...